Traditionally, it is common to auction off the various honors that take place throughout the Yom Kippur service at a synagogue, and these honors are considered great merits and blessings.
At Chabad, the High Holiday services are geared especially for beginners, many of whom are experiencing synagogue for the very first time. Since we dedicate the service to teaching and guiding participants through the prayers, we do not hold a public bidding during the service itself.
Instead, we are inviting you to participate ahead of time. You can sponsor one of the Yom Kippur honors with a donation of any amount. Your generosity will be acknowledged at the time of the honor, and your name and your mother’s Jewish name will be mentioned in prayer. One of the beginners in attendance will actually perform the honor, giving them the opportunity to experience its beauty and power, and your merit will be multiplied by helping someone else connect to their heritage. | 
